Sport 2000

Sports stores

SPORT 2000 is entering the Polish market. We are looking for partners.

SPORT 2000 is one of Europe’s largest sports retail organizations, boasting approximately 3,000 stores across 17 countries, €5.3 billion in sales (projected for 2025), and 60 years of experience since 1966. Poland joined the group in 2026. Over the next three years, we plan to open 50 stores here using both company-owned and franchise models. Decisions regarding who will run these stores—and in which cities—are being made right now.

Our concept is a multi-brand specialty store ranging from 450 to 850 m² in size. Customers find global brands and expert advice, as well as—depending on the specific format—testing and analysis zones (e.g., for gait analysis or shoe fitting). The store operates across several categories simultaneously: Performance, Running, Outdoor, Fitness, Sportstyle, and Team Sports. This ensures we are not dependent on any single discipline or season.

Partners do not start from scratch. We work together to select and negotiate locations, design and prepare the store, curate the product range, implement systems, and train the team. Post-opening, we provide marketing, product, and operational support, as well as access to the international group's purchasing terms.

You do not need prior experience in the sports industry. We are looking for entrepreneurs with backgrounds in retail, management, or business ownership who are eager to actively manage a store and build a team.

Visit us at stand no. 16.

Investment level

The minimum initial investment is PLN 500,000. The final investment cost depends on the location, store size, and scope of fit-out. We prepare a comprehensive cost structure and business plan tailored to the specific city and premises.

The model is designed to minimize the amount of the partner's capital tied up in the physical premises. We negotiate fit-out terms with the landlord and select spaces where the chain’s standards can be implemented without passing unjustified costs on to the partner. The scope of work is determined individually for each location.

Inventory represents the largest cost component of a sports store. The partner does not start from scratch; we supply products from leading sports manufacturers, including top models and special collections created by brands specifically for the SPORT 2000 chain.

The initial investment grants access to a ready-made ecosystem: the brand, the store concept, access to brands and the group's purchasing terms, the opening process, training, and ongoing support after the store launches.